THE IMTJ MEDICAL TRAVEL AWARDS JUDGING PANEL

Patrick Ladbury

Business Development Director, Uscreates, UK

patrick-ladburyPatrick Ladbury has worked across a number of public and private sector organisations developing and delivering behaviour change and capacity building programmes. He is a highly experienced social change, marketing professional and trainer with over 20 years’ experience. As Business Development Director of Uscreates, Patrick brings his expertise in behavioural science and social marketing to compliment Uscreates’ design led approach.

Previously Director at The National Social Marketing Centre, Patrick combined his health service delivery experience with his marketing knowledge to develop behaviour change programmes, as well as resources and events for social marketing practitioners. Prior to The NSMC, Patrick worked in the voluntary sector for ten years, initially in fundraising with Barnardos and VSO, and then at Asthma UK leading their Children and Young People’s programmes. Patrick completed his Chartered Institute of Marketing Diploma in Marketing in 2001, A Diploma in Child Psychology in 2011.

Uscreates is an award-winning, 10-year-strong strategic design consultancy working to improve health, care and wellbeing through embedding a design approach across organisations. Uscreates design communications, services, systems, processes and strategies for a range of public, private and third sector clients including private hospitals and clinics, NHS England, the Department of Health, CCGs, HCA, the Health Foundation, World Bank and PwC.

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